Hitch is not one of those sorts of movies. It's endearingly charming - and funny - right from the start. The opening credits hook you instantly (don't be late for this one) and you're captivated by the time you actually see Will Smith.
I'm not sure how Mr. Smith became a bad-ass action hero, because the man was made for comedy. Nick at Night has been showing "Fresh Prince of Bel-Air" recently; I watch it once in a while, and everytime I do, I say, "You know, I forgot how funny this show was." It was a funny show mainly because of Will Smith. As Alex Hitchens, Will is the Fresh Prince again, but older, wiser and smoother. But the thing is, as much as he's the star of this movie, Eva Mendes, Kevin James, Adam Arkin and the entire supporting cast are just as important, and just as funny. It's one of the best casting jobs I've seen in a while, actually.
Hitch is what is commonly referred to as a "chick flick," but it's just as much a "dude flick," if not more so. It's about guys who don't know how to get the girl, and about girls who wish the guy would just get over themselves and give it a shot; it's about the inner dork in all of us (from the rich and famous to the guy at Duane Reed)...and it's about how hard it is to get to "happily ever after" these days when we're all so battle-weary and suspicious of the other side.
It's a lot of things, really, much more than you'd ever guess from the trailer. I was surprised, and it's getting hard to surprise me these days. If this movie was one of Hitch's clients, I think it would have gotten its last first kiss.